Army Directive 2026-17, titled "Optimizing Digital Media," is a policy signed by Secretary of the Army Dan Driscoll on June 30, 2026, that consolidates official Army social media presence. Effective immediately, the directive restricts authorized social media accounts to a limited list of high-level organizations, including Headquarters, Department of the Army, Army commands, designated divisions, major installations, and recruiting organizations.
All other unit and installation-level accounts are directed to close and archive their pages in accordance with records management policy. Installations are permitted only a single set of official social media accounts under the senior commander’s authority, with content from offices like Army Community Service and Morale, Welfare and Recreation integrated into these primary channels. The consolidation aims to shift content from low-reach unit pages to major command platforms to increase visibility and break through restrictive social media algorithms.
Army Directive 2026-17, titled "Optimizing Digital Media," is a policy signed by Secretary of the Army Dan Driscoll on June 30, 2026, that consolidates official Army social media presence. Effective immediately, the directive restricts authorized social media accounts to a limited list of high-level organizations, including Headquarters, Department of the Army, Army commands, designated divisions, major installations, and recruiting organizations.
All other unit and installation-level accounts are directed to close and archive their pages in accordance with records management policy. Installations are permitted only a single set of official social media accounts under the senior commander’s authority, with content from offices like Army Community Service and Morale, Welfare and Recreation integrated into these primary channels. The consolidation aims to shift content from low-reach unit pages to major command platforms to increase visibility and break through restrictive social media algorithms.
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