Have been part of the community since the very beginning (4chan days), but made an account just for this topic. I can tell you from 1st hand knowledge (dated someone that is with AB and have sat in on her conference calls) that the company is hurting big time. Their sales are down dramatically and they're panicking internally. They've come up with compensation plans for wholesalers that basically say - if your sales in x market are down by 15% this/next quarter you'll be compensated .10 cents a case, 20% gets .20, 25% gets .30 and so on. According to the person I dated, this is unheard of.
AB is massive and therefore has a slew of brands. Some are performing well and some, like Bud, are really suffering. That said, all brands are concerned about layoffs due to the boycotts.
Have been part of the community since the very beginning (4chan days), but made an account just for this topic. I can tell you from 1st hand knowledge (dated someone that is with AB and have sat in on her conference calls) that the company is hurting big time. Their sales are down dramatically and they're panicking internally. They've come up with compensation plans for wholesalers that basically say - if your sales in x market are down by 15% this/next quarter you'll be compensated .10 cents a case, 20% gets .20, 25% gets .30 and so on. According to the person I dated, this is unheard of.
AB is massive and therefore has a slew of brands. Some are performing well and some, like Bud, are really suffering. That said, all brands are concerned about layoffs due to the boycotts.