Hmmm. I was going to say that the real question at that point is "who is they", but there may be 2 alternative explanations.
People have already booked hotel rooms for that day, so the price is higher.
an algorithm is detecting increased searches for hotel rooms on that day, and has automatically set the price higher.
Otherwise, the price would have to be raised manually. Which means someone knew that march 4th was a happening time long ago, as this has been around for a while.
Hmmm. I was going to say that the real question at that point is "who is they", but there may be 2 alternative explanations.
People have already booked hotel rooms for that day, so the price is higher.
an algorithm is detecting increased searches for hotel rooms on that day, and has automatically set the price higher.
Otherwise, the price would have to be raised manually. Which means someone knew that march 4th was a happening time long ago, as this has been around for a while.