Don't you just love the deep reds of FL? It's not even that hot down here. Nor does it feel that hot. This colorful infographic is meant to put people in despair. Notice the focus is on the desparaging temps. The moment I saw this, it elicited a slight, short lived feeling of despair. Doesn't matter that I live in Volusia County, Fl near Daytona, nor did it matter for that split second that those temps aren't what is actually recorded, or that the rational part of my brain knows all of this. Nope. The "fear" and "despair" regions activated, even if only for a fraction of a second. So, DS goal of using fear based "logic" and eliciting a fear based response, no matter how short lived, was met.

And this has the same affect on EVERYONE, EVERY SINGLE TIME. Doesn't matter the education level. This will be the result. Every. Single. Time.

Food for thought, for the next time you see weather "news," or any other news, like this.