My experience is that people respond to emotional arguments much more readily than to facts, so use that information to your benefit. That means if you present the "Masks-cause-pneumonia" paper, don't just state the facts. If your audience is a touchy-feely group, talk to them about the fear of getting pneumonia, and lead them to believe they should be afraid of pneumonia. That way they feel smarter when they acquire a new fear instead of feeling dumb because they were wrong. Conversely, if your audience is your HR manager, talk about how you are afraid of pneumonia, and about how they are discriminating against big-nosed people (because they suffer more from the press against the nose) or against small-nosed people (because the masks impinge upon the mouth more than other people), or anything where they can agree to the issue and get fear of a lawsuit. You're just looking out for the good of the company, after all, and want it so everybody feels safe and gets treated fairly. Any fact can be presented on emotional terms, so leverage that.
Fact-based arguments are easily overturned by people who feel threatened and end up inventing facts to fit whatever situation makes them comfortable. 10 pages of facts can dissolve in the face of one fearful crybaby with a Facebook post. They have a tougher time inventing feelings. My two cents. Good luck!
My experience is that people respond to emotional arguments much more readily than to facts, so use that information to your benefit. That means if you present the "Masks-cause-pneumonia" paper, don't just state the facts. If your audience is a touchy-feely group, talk to them about the fear of getting pneumonia, and lead them to believe they should be afraid of pneumonia. That way they feel smarter when they acquire a new fear instead of feeling dumb because they were wrong. Conversely, if your audience is your HR manager, talk about how you are afraid of pneumonia, and about how they are discriminating against big-nosed people (because they suffer more from the press against the nose) or against small-nosed people (because the masks impinge upon the mouth more than other people), or anything where they can agree to the issue and get fear of a lawsuit. You're just looking out for the good of the company, after all, and want it so everybody feels safe and gets treated fairly. Any fact can be presented on emotional terms, so leverage that.
Fact-based arguments are easily overturned by people who feel threatened and end up inventing facts to fit whatever situation makes them comfortable. 10 pages of facts can dissolve in the face of one fearful crybaby with a Facebook post. They have a tougher time inventing feelings. My two cents. Good luck!