You can modify almost any product (except tractors and software) and resell it. This is all this is. They are not using the Nike logo in marketing except for how it is on their product already. The emblem isn't used in the marketing outside of the product itself.
Like I said, I’m not an atty but my spouse is...Nike swoosh is one of the most protected trademarks. No, you and I cannot without consent arbitrarily alter their product, use the swoosh, and resell. That is a big fat NO. This means that somewhere along the line someone gave permission. Now the blowback comes and they’re denying. Or is the blowback for publicity, likely what is actually going on.
They would have to buy and then aftermarket alter the Nike shoes they bought. But they can’t manufacture the shoes with a swoosh. I’m not sure on where these garbage shoes came bought from Nike and repurposed or manufactured. If they created them separate from Nike, that would be an issue
You can modify almost any product (except tractors and software) and resell it. This is all this is. They are not using the Nike logo in marketing except for how it is on their product already. The emblem isn't used in the marketing outside of the product itself.
Like I said, I’m not an atty but my spouse is...Nike swoosh is one of the most protected trademarks. No, you and I cannot without consent arbitrarily alter their product, use the swoosh, and resell. That is a big fat NO. This means that somewhere along the line someone gave permission. Now the blowback comes and they’re denying. Or is the blowback for publicity, likely what is actually going on.
You may be right.
https://www.dailywire.com/news/nike-sues-over-lil-nas-x-satan-shoes
"you and I cannot without consent arbitrarily alter their product, use the swoosh, and resell."
Are you sure about that?
https://www.thecustommovement.com/brand/custom-nike
https://www.etsy.com/market/custom_nike_shoes
https://bstreetshoes.com/collections/custom-nike-sneakers
It's a thing. You don't sign a terms of service contract when buying Nike.
They would have to buy and then aftermarket alter the Nike shoes they bought. But they can’t manufacture the shoes with a swoosh. I’m not sure on where these garbage shoes came bought from Nike and repurposed or manufactured. If they created them separate from Nike, that would be an issue
That is what they are doing. They are being sold through an altering company that normally alters shoes.