I like this sign !??
(media.greatawakening.win)
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Most people don't realize that this is exactly how sales work. Case in point: DeWalt usually has plastic-wrapped four-packs of screw bits, drill bits, etc regularly priced at $35 during the year. In November, and I just noticed this April, they are bumped up to $50 for a month or two. At Xmas (or Memorial Day/Father's Day??), they will list them at half-price.
Yes, it's still cheaper at $25, but the point is the same. They raise the price, then put them on sale.
The Kohls sales model.
The old JC Penny's sale model too.
My family has run several small businesses. It is truly amazing how cheap things are at a wholesale price. As youngsters , working in our stores, we were told that everything we got at wholesale we doubled in price and 10 % was added on top of that. If we were selling to a tough customer we were told to say" well don't tell my dad but I will give you 25% off, 30% off, etc, up to 50 % off". We would still make at least 10 % on the sale!
Awesome
And then you have an older online sales portal, jet.com, who sold goods AT wholesale pricing just to undersell and squeeze a competitor to buy them.
Walmart acquired them for something like $2 billion.
Madlads cashed out.
A business has a lot more expenses than the wholesale price of the items they sell: employees, rent, utilities, insurance, advertising, taxes, legal fees, etc. Then there's profit, which is the goal, but which many small businesses never make. Making 10% over wholesale on an item might win you a sale with a tough customer, but it won't make you profitable and if you have too many tough customers, you'll soon be out of business.