Patriots' boycott having an impact?? Coke raising prices next year$
(justthenews.com)
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Ooof. Bad move coke, making your product more expensive than before wont attract lost customers and will drive existing customers to alternatives.
So fun to watch a corp self destruct.
Coke can only sell Coke cheaper if they sell a lot. Quantities of Scale.
True, but with a fall in purchasing from standard users, increasing the price will drive away those who arent boycotting from buying as well.
That's a good thing. :)