I'm not sure the gematria is important in itself, but back when Q was emphasizing to us to learn their comms, I thought about the reverse too.

The idea that, if a fair number on our side were looking for gematria connections, then from at least that point they might well begin deliberately encoding gematria connections into their comms, since they know that's one method people are using.

Not that gematria is important, but that since anons have started using gematria, the Q side would take advantage of that extra comms channel.