Look up a book called "hard sell: confessions of a viagra salesman" by Jamie Reidy. very eye opening on this topic...
I don't know about the seminars, but the salesman are basically friendly with the staff, bringing in snacks, etc. and giving out free pens and such to the doctors.
One of the few areas where the current system kind of makes sense is if the doctors need advice for an off-label prescription use (ex: little timmy is allergic to the standard medication for a rare ailment, but this anti-histamine product happens to have a positive effect on people with Timmy's condition as a side bonus), the sales rep happens to be in the know on the non-fda approved uses that doctors can use in those cases, so doctors will ask for advice in those cases.
Look up a book called "hard sell: confessions of a viagra salesman" by Jamie Reidy. very eye opening on this topic...
I don't know about the seminars, but the salesman are basically friendly with the staff, bringing in snacks, etc. and giving out free pens and such to the doctors.
One of the few areas where the current system kind of makes sense is if the doctors need advice for an off-label prescription use (ex: little timmy is allergic to the standard medication for a rare ailment, but this anti-histamine product happens to have a positive effect on people with Timmy's condition as a side bonus), the sales rep happens to be in the know on the non-fda approved uses that doctors can use in those cases, so doctors will ask for advice in those cases.
hey no arguments there.
Even the bribing of staff with sweets is a step too far in my opinion. (seriously, read the book if you haven't. real eye opener...)
The movie isn't bad either, but it glosses over a lot for the sake of telling a good story...