Prove me wrong after your 4th ‘booster’ virus update. Bill Gates is laughing all the way to the bank.
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They say that if the product was free, it means you're the real product - it's all about data harvesting, and maybe that's exactly what the vaccine is for too.
"If you take our shot we'll give you a free donut" = Windows 10 vibes!
I think in the case of Windows they decided that the computer world had moved on. The future is buying software and storage (cloud) with a subscription. The operating system is just there to support those products and as perfectly good, free, operating systems like Linux are available they needed to place their efforts elsewhere.
It is a bit like the printer market selling printers at a loss just so they can sell you lots of ink at a premium.