How about true transparency so patients can make genuinely informed consent?

What we think is informed consent now is really information and advice from doctors who are getting financial perks for pushing meds with a side effect list that's usually triple or quadruple the length of the intended benefits -- side effects that, coincidentally enough, the same drug company has a shiny new pill to treat.

I used to know pharmaceutical sales reps who were in my circle of friends. Their whole job was to schmooze doctors, wine and dine them, give them samples and tell them all the perks of the meds the pharma company was promoting.

And don't get me started on pharma advertising.