Same reason Natalee Holloway or JonBenét Ramsey or Lacey Peterson, etc. All these crimes happen many times a day yet some of these are picked *by who?) to "rivet the nation" for weeks on end.

They're still talking about it? Even most of YouTube had moved on I thought.

There was compelling video with this one.

The couple was advocates for traveling around living a minimalist lifestyle in a van. They documented their adventures and had some social media followers. When gabby disappeared the followers got concerned and asked the internet for help. Lots of the true crime story hosts that I follow on youtube caught what was going on and things went viral.

Who knows! I personally don't think it's a false flag. But is the story being used as a distraction from how dire things are getting around the world? Probably. The family even mentioned that there are tons of other cases just like Gabby's that never got the proper attention. They are starting a foundation for that reason.