I haven't followed much about this story, but is there a reason Zuckercuck would change the name? Is there a logical reason for it, and surely using the name META is so far removed from what it is supposed to be, someone could have used a better marketing name than that, unless there's something else behind it all?

META meaning dead in Hebrew, is that some sort of comm? ie FB is compromised or something, it's just really a bizarre thing to do.