It's more like noting the narrative shift and considering what it means. Joe is horrible and the FJB chants at sports venues around the country show that Joe's horribleness is universally understood. The media narrative is shifting to reflect that. I think this is a media organization trying to print something that won't be instantly dismissed as ridiculous and fraudulent propaganda. As time goes on, the polls and reporting will reflect this narrative shift more and more.

With Trump we saw the narrative drive sentiment which then drove events. With Joe we see events drive sentiment which then drives the narrative.