Chane the hearts and minds of the normies, not attacking their character.

lmfao man you cannot reason with NPCs, they are de-moralized, as in their agency has been stripped away, their opinions on anything are received by the perceived "vox populi" in their heads, you can and should attack the character of NPCs because that's about the only thing that works on them, they respond to shame, they sure as shit do not respond to data.