Perhaps it's just me, but I've been an vegetarian for 30 years and never crave anything that looks or tastes like meat. The entire industry of making almost exact replicas of meat meals for vegans seems totally unnecessary. Those people are probably craving meat because their vegan diets are lacking in protein and iron (or because they're hungry for carbs because they eat too much trash) rather than an expensive clot of chemical waste.

It's as silly as a chef trying to perfect making chicken taste like beef. First world problems that are problems that don't really exist in the first place.