For perspective, in 1964 70 Million tuned in to watch The Beatles on Ed Sullivan.
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If you are looking to make small talk with morons in a new community, it helps to know what the masses are watching.
Well the masses ain't. And because the masses ain't watching, the by-product viewers described above are gone too.
FACT: Only weirdos and slaves watch the Olympics. It's just another low-quality China product Americans are so sick of.