He won’t leave Spotify. Although this offer gave Rumble a ton of press and Rogan even more leverage in future negotiations with any potential suitors, including Spotify.

This was a well timed PR move on Rumble’s part. Giving Rogan $25M per year for four years is nothing compared to what he’ll actually get when it comes time to re-up his contract with Spotify.

It’s my understanding that the $100M+ deal he currently has is only for a couple years and I’d be shocked if he took Rumble’s deal for less money spread over a longer period with a fraction of Spotify’s user base. And don’t say, yeah but free speach. Joe doesn’t care, it’s all about the Benjamin’s for him. Hence all the apologies lately.