Whatever Mr. Jones is, he is a showman. I never got the feeling he truly believed in the conspiracies show as he could somehow make money. He is a Charactuer. successful in his own right, but a cartoon character come to life. He says all sorts of things. Whatever sticks is where he then puts his focus. Like the National Inquirer sensationalism and conspiracy theories are his meter. How serious one takes him, is up to the listener.