Manufacturing consensus. Knowing most people are sheep and will follow the herd even if its a fake herd. I know Cas Sunstein advocated for something along those lines but I don't know if he actually originated the idea or someone else in the PR industry did.
Manufacturing consensus. Knowing most people are sheep and will follow the herd even if its a fake herd. I know Cas Sunstein advocated for something along those lines but I don't know if he actually originated the idea or someone else in the PR industry did.