You're missing the point here. This is parody, and a pretty damn charitable one at that. The blue hairs really seem to work very hard at being difficult to look at, like they're making a statement.

If you think that looks don't matter, I'm sorry, but you have made the same mistake that the blue hairs do: that of ignoring natural human nature. And you do so at your peril.

Looks do matter. Character matters. A good attitude matters. These are all elements of attractiveness, and no matter how lefties try to smash it, attractiveness will always be important.