Myer-Levy’s “Selectivity hypothesis” is important because it reveals that feminine and masculine interpretation can be applied not only to advertising such as in magazine ads,3 but also to demographics as populations; businesses, governments, law, race, creed, culture, and religion.

It's far more than individual males somehow exploiting women. As they say, it takes two to tango. However, the following is why women ought to oblige themselves and always favor to have a chaperone.

There are recent studies suggesting women are easily exploited. It appears women increasingly employ specious arguments and faulty reasoning to justify their actions. Kenski and Jamieson conducted surveys concerning knowledge of candidates during political campaigns in 1996 and 2000.1 During both campaigns men were more likely to answer questions about political issues correctly. In 1996, if women did not know the correct answers, they were more likely to say, “I don’t know.” In 2000, women were still more likely to answer more questions incorrectly, but were less likely to say, “I don’t know.” Jamieson declared, "Local news watching makes you dumber."2 This implies that women are more susceptible to propaganda, misinformation, political advertising/sound-bites, and the Big Lie. Another interesting relationship that appears to back up the gullibility claim involves the “Trends in International Math and Science Study” (TIMSS) assessments. TIMSS is the most comprehensive and rigorous assessment for reliable and timely data on the mathematics and science achievement of students. A surprising result showed that 12th grade girls scored lower on a third of the multiple choice questions than if they had guessed. This alludes that there was some factor that influenced them to answer the questions wrong. Was it false women’s intuition? Indeed, it is not that girls are stupid. On the contrary, women are bright and energetic counterparts to males. It appears to be another case of someone not knowing that they don’t know what they think they know.

Certainly women appear to be the dupes and patsies targeted for advancing the one world government. As Jamieson suggested, television makes you “dumber” and it does this by appealing to the emotions. It should not be of any surprise that women are by far the largest viewers of television. Blacks, followed by Hispanics, are the next largest viewer market. Canli suggests women's brains are wired both to feel and to recall emotions more keenly than the brains of men.3 The study found that women's neural responses to emotional scenes were much more active than men's. The female memory for emotion is influenced by sound-bites and emotional imagery – something that typifies what television does so well.

Women are more susceptible tot he propaganda spewed from the TV. This especially pertains to sex freedom and independence as being somehow vogue.