My thoughts are similar white hats are trying to get mothers to nurse their babies.

Formula is a desperate choice for people who have no other options for various reasons. Because Formula kids are sickly because they don't get their mother's anti bodies, they don't their gut flora jump started by the mothers, they don't get complete nutrition like milk-fed.

Mothers who are dry should have wet nurses, not out buying formula. Formula as it exists is a bad product, its incomplete and nowhere close to what a baby needs. Its a product from a corporation who cares not for the health of babies, only profits.

Remember also the formula problems didn't completely remove formula, it made it more expensive and unattractive for mothers as option. This will cause more women to choose mother's milk, and its all done without some big, expensive, and infective social pressure campaign like the socialists love.