I first heard of ranchers efforts for an independent processing planta year or so ago from a well known national AM radio and TV host that happens to live in North Texas and has a ranch in a state up north.
He was able to breakdown the big four sham. The big four has every bit of the market cornered. Transportation to the plant, processing, transportation to retailers to well entrenched and loyal relationships with major retailers. I suspect the 300M price tag includes not only a massive plant but all the support pieces. No doubt that price tag is massive but may also have a war chest reserve built in since they will come at them with everything they have. It's all or nothing for the big four and they will respond as such.
I first heard of ranchers efforts for an independent processing planta year or so ago from a well known national AM radio and TV host that happens to live in North Texas and has a ranch in a state up north.
He was able to breakdown the big four sham. The big four has every bit of the market cornered. Transportation to the plant, processing, transportation to retailers to well entrenched and loyal relationships with major retailers. I suspect the 300M price tag includes not only a massive plant but all the support pieces. No doubt that price tag is massive but may also have a war chest reserve built in since they will come at them with everything they have. It's all or nothing for the big four and they will respond as such.