I think back to the time when Windows Media Player would have "skins" that you could change. That is, the functionality of WMP would remain but the appearance could be changed from a boring Windows rectangle into a graphic equaliser display or a jukebox or something from outer space.

Some people with Trump can't get past the surface veneer and recognise the underlying functionality is still exactly what they want.

MSM does not help because it just harps on the quirkiness and "forgets" to mention any actual achievements so that is all that the masses see.