Just had a text debate with my friend from China. He is a super Anti-Trump guy.
Here is what I learned from the discussion.
I think Trumpism/MAGA has caused a wave of branding confusion with normies.
When I was texting back and forth with my friend. He is assuming that Trumpism = Giving the Mitch M types more power.
When I thought about this more. My mom thought the same thing.
When I told him that Trumpism is a form of "Libertarianism" that means localized government. Using the word Libertarianism is something he could understand.
I am not saying that MAGA is completely Libertarianism. I used something he could understand.
When I explained to him that MAGA fans want to get rid of the CDC, FDA, etc. He said this is interesting and I never thought about local politics before.
I think the problem we are facing with some normies. The whole country is use to federal elections as the super bowl of elections.
When I tell them to think more local power.
A lot of anti-Trump people tend to think about MAGA in a different way.
I think we need to add the words of
"Local Government" or "Decentralized Government" to the MAGA name.
This could help communicate our message better.
There is tons of confusion running under the Republican brand.
The old republican party is dead. A lot of normies don't know that because the see the R.
That's a good take: localism. Our country was always intended to allow Boston and Austin to have different personalities and characters as expressed through local standards, not to be squished into uniformity by consolidated federal power. From Ketchikan to Kissimmee, the Carolinas to California, and from the Grand Banks of New England to the Grand Canyon, defending the independence of local sovereignty is what had made us united from each state's sovereign ratification to accept the constitution.
I call it "small 'r' republicanism" and explain that Trump engaged in a hostile takeover of the old Republican party, and that he would've done it to the Democrat party instead, if it had been quicker. But the purpose is to break through the bureaucracy of both parties, so that government can serve the people as it should. (Instead of serving monopolist, soulless corporations.)
But whatever works. Every listener is different, every heart has a different key.
I also would use Trump's inauguration speech, because it was all about government serving the people.