I have been thinking about this a lot. I don’t think you can get away from the marketing hype.

Any marketing professional will tell you that certain things are human nature.

Releasing it without hype means you are hoping it goes viral.

Which there is a chance it will get drowned out from competing messages.

I do feel the frustration of being the consumer of content.

If I was creating and distributing the content. I probably would use marketing and sales tactics as well.