What does it mean to "dead-name" someone?

https://en.wikipedia.org/wiki/Deadnaming

Deadnaming is the act of referring to a transgender or non-binary person by a name they used prior to transitioning, such as their birth name.[1] Deadnaming may be unintentional, or a deliberate attempt to deny, mock or invalidate a person's gender identity.[1][2]

Now, we ask the question, are they maintaining their own moral standards?

Begrudgingly for some, but others have decided to start off all their articles with "Ye, formerly known as Kanye West" despite the titles reading like "Twitter censors Kanye West tweet comparing 'anti-semitic' to N-word".

Why is this important?

Because Ye is manipulating the clickbait algorithm. Everyone in the mainstream knows who Kanye is, but no one yet knows who Ye is.

The computer algorithm, however, still doesn't know yet. Google is behind on the name change.

That means all their smear pieces are still talking about Kanye, and not Ye. They are forced to deadname Ye if they want to get those clicks.

The more he fucks with them, the more they have to jump around with their own self-inflicted wounds. They created the hoops they are currently having to jump through to adhere to their shaky trans principles. At the same time, Ye gets to chip away at their smear campaign, further allowing him to say what he wants.

It's a subtle play, and I think the fact many overlooked it is because we underestimate Ye's aptitude.

To me, this means that Ye is fighting the good fight. Regardless of how conscious he may be in making these decisions, and if he realizes what schism he is causing in their coverage, the effect is notable. His transformation from Kanye to Ye is potently defiant to their attempts to unperson and cancel him.

For that, I'm willing to say it's an intentional 4D Chess move.