They know the research shows dissenting comments reduce the persuasiveness of their propaganda, while likes and approving comments have no such persuasive power.
--Dissenting comments are more persuasive than high numbers of likes.
--Dissenting comments reduce the persuasiveness of news article content.
--Comments in agreement with article content have no such persuasive impact.
That is absolutely true. When I buy something I ALWAYS check the comments and even one well stated criticism about a product gives me pause and often a few negatives will stop my purchase even if overall it has a decent rating. It's funny because Amazon sent me a survey once that I filled out and they asked questions about whether or not I believe they were manipulating the comments and of course my answer was YES...absolutely. I had read some people's complaints that their comments were eliminated or they weren't accepted so really...how stupid do they think we are!
They know the research shows dissenting comments reduce the persuasiveness of their propaganda, while likes and approving comments have no such persuasive power.
--Dissenting comments are more persuasive than high numbers of likes.
--Dissenting comments reduce the persuasiveness of news article content.
--Comments in agreement with article content have no such persuasive impact.
That is absolutely true. When I buy something I ALWAYS check the comments and even one well stated criticism about a product gives me pause and often a few negatives will stop my purchase even if overall it has a decent rating. It's funny because Amazon sent me a survey once that I filled out and they asked questions about whether or not I believe they were manipulating the comments and of course my answer was YES...absolutely. I had read some people's complaints that their comments were eliminated or they weren't accepted so really...how stupid do they think we are!