Psychological manipulation has always been the name of the game. If you read the Women's section of the newspaper decades ago, or read those magazines, you could see how the tactics evolved. It started out with using emotions to sell product just in ads, then it started moving into the "editorial" content when they saw how profitable and potentially helpful it could be. Instead of reporting, they started herding

"Fear of missing out" and "fear of being seen as 'other'" are very useful levers.