For the record, this isn't solely for COVID. This document is for any/all vaccines.

I think, to most users on this site, the goals/actions presented in this manual are exactly what we already knew, and this document affirms everything we already believed. Obviously the government has been using propaganda to shape public opinion, and this manual describes how that process works related to vaccine hesitancy.

From the manual:

Following the successful introduction of the HPV vaccine in country B, the increasing spread of misinformation regarding the safety of the vaccine and the broadcasting of a critical documentary fuelled concerns among the population. Vaccine coverage dramatically decreased over a period of two years, from more than 90% of the annual cohort to less than 50%. In response, a partnership between the country’s health authorities, cancer society and medical association was formed.

Two key messages were chosen to guide communication goals: “There is a safe and effective vaccine to prevent cervical cancer” and “Every day one woman gets diagnosed with cervical cancer in country B.

This comprehensive, proactive communication strategy helped country B in curbing the crisis and largely re-establishing confidence in the HPV vaccine. Within 3 years, coverage with the HPV vaccine in country B increased from a mere 28% in a specific birth cohort to 81% in that cohort. Coverage also increased in other birth cohorts. In addition, after the campaign, in response to a survey 70% of Facebook users reacted positively towards HPV vaccination, compared to only 46% prior to the campaign. While 15% were opposed prior to the campaign, this number dropped to a mere 7% after the campaign.