Self-perception of attractiveness can impact one's social behavior. This study examined whether this could extend to wearing face masks.

Are people who think they're attractive less likely to wear masks? The study found that people who view themselves as attractive are less likely to wear a mask.

Likewise, wearing a face mask has also shifted in the years since the COVID-19 pandemic began, becoming less of a health measure and more of a self-presentation tactic. The researchers noted that mask-wearing was thought to signify positive intentions, trustworthiness, and competence.

Participants who believed themselves to be attractive and were highly motivated to make a good first impression were less likely to wear a mask. However, those that were not motivated by making an impression on others were not as impacted by the desire to not wear a mask.

https://www.jpost.com/health-and-wellness/coronavirus/article-733016