Just look at scott adams TRYING to apologize and unable to do it because of his insufferable ego.

It's a huge ego, and a huge paradox: If you [admittedly] can't draw very well but are kind of dryly sarcastic, tenaciously obsessed with doing cartoons,...plus a bit lucky so your comic strip takes off in dozens of countries and you become fuck-you rich, even raking in $100k speaking fees (!),...then you write some ho-hum books yet they somehow become best sellers,...how do you NOT develop an ego so massive it's hard to fit through doors with your head? Must be a lot of work for those who pull it off.