Our global brand Amstel has been celebrating inclusion and diversity since it was founded by two friends in Amsterdam, over 150 years ago. In 2019, Amstel became the official beer of the Pride Parade in São Paulo and has maintained actions and partnerships over the years to reinforce the message of welcoming everyone. Most recently with the Feito com Orgulho partnership and the I Am What I Am campaign, Amstel gives further visibility and support to the LGBTQIA+ community.
You're kidding?
https://www.theheinekencompany.com/our-sustainability-story/our-progress/case-studies/amstel-support-lgbtqia-community