Bud Lite is the number one beer brand in the US. Even with all the micros and craft beers, they are by far number 1. A lot of the rednecks I know find craft beers to be pretentious and even "gay". And who do you figure drinks Bud Lite?
So it's quite telling that AB is willing to piss off a large, loyal customer base, especially when their brand is in decline. They must fear the woke mafia more than anything else at this point, or figure any controversy will eventually blow over and people will start buying their product again.
Bud Lite is the number one beer brand in the US. Even with all the micros and craft beers, they are by far number 1. A lot of the rednecks I know find craft beers to be pretentious and even "gay". And who do you figure drinks Bud Lite?
So it's quite telling that AB is willing to piss off a large, loyal customer base, especially when their brand is in decline. They must fear the woke mafia more than anything else at this point, or figure any controversy will eventually blow over and people will start buying their product again.