yet the shelves are loaded with Bud Light. I'd say that the boycott of gender fluid is working!
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As someone in the craft beer industry I’ll tell you it’s because of price point and IPA’s get old after awhile. I also just want something that is easy to drink.
Put it this way. A coors banquet is only slightly worse then a craft pilsner. For the same price as a 6 pack of craft pilsner I can get 12 Coors Banquets.
I’m to the point of not caring about price point any longer. I’ll pay extra if i know I’m not supporting globohomo/ satanic agenda.
I home brew my own lagers I more talking about the average person.
Also most craft breweries are very woke.