The point of DEI, ESG, etc. isn't to make profits. It's to promote a message and sacrifice a brand in the name of reconstructive social surgery. A new demographic is required, and to shed the old demographic full of "problematic" customers, an abrasive, insulting and controversial ad campaign is usually required to demonstrate to the world that you are ready to cast off all your "old money", and invite a newly enlightened and progressive customer base to your product line, which essentially is just another example of "The Great Reset".
The point of DEI, ESG, etc. isn't to make profits. It's to promote a message and sacrifice a brand in the name of reconstructive social surgery. A new demographic is required, and to shed the old demographic full of "problematic" customers, an abrasive, insulting and controversial ad campaign is usually required to demonstrate to the world that you are ready to cast off all your "old money", and invite a newly enlightened and progressive customer base to your product line, which essentially is just another example of "The Great Reset".