56 Bud Light cuts ties with VP of Marketing Alissa Heinerscheid (adage.com) posted 1 year ago by lsdQ 1 year ago by lsdQ +57 / -1 Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy Alissa Heinerscheid, who has led the brand since June, takes leave of absence and is replaced by Budweiser global marketing VP Todd Allen. 17 comments share 17 comments share save hide report block hide replies
Bud Light closed the barn door after the horse escaped.