UK Phone alert: guess who was paid for it…
(media.greatawakening.win)
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Yes to the idea of the cost to set up the system. And yes, I doubt it cost "millions" to send the message.
UK population = 67M. Assume 3/4 of those people have mobiles, and stop down to 1/2 to be conservative. 33.5M. Cost to deliver 1 SMS message is probably ~£0.01/message.
33.5M x £0.01 = £335k.