THAT beer boycott is getting worse - ability to recover being questioned by industry insiders
(www.westernjournal.com)
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The local Bud Light alcoholic passed me a regional brand yesterday evening... Tiny anecdote but every one of these guys that switches, assuming they drink one twelve pack a day, that's $12 * 365 in sales lost.
My dad has been drinking regular Budweiser for at least 40 years. He's officially switched to anything else, without me even bringing it up.
Nice.