The author should immediately be recognizable to you. This is the person who is the forefront of the "anti-racist" movement, which believes that the only solution to racism is more racism. That past racism is only resolved by present and future racism.

Also

Target, et. al. cannot sell the book if people cannot find it on the shelf. Hiding these copies behind the soccer balls or behind a cold case would ensure that no one can purchase the book from that store.

This works for libraries, too.