And now Miller Lite is going woke, and now they need to go broke
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The more I consider this the more right I think you are. Someone put forth a very plausible theory that the Bud Light "girl boss" lady who tanked their brand had specific "handlers" or "coaches" telling her to go woke. She even mentions them in the infamous video. She was told what to do by someone else and she did it. And her bosses at Transheuser Busch signed off on it.