I live in a beach tourist area with 5 Super Walmart's within a mile of the ocean. Walmart has reduced cooler space by 4 feet in each of their stores. Now they have added a $15 rebate to the $20 case, and nobody is buying it. There are currently well over one million tourists in town half of which come from far-left states. People have caught on to most of the Transhauser Butch brands so the coolers are be emptied of everything but AB brands. This is all during the 4th of July week that includes two weekends of sold-out hotels.
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People wouldn’t be caught dead drinking it now. The social stigma is overwhelming.
The other day I was in Walmart wearing my Trump hat and a lefty tourist spotted me. They were heading toward the front of the store with items from the area near the beer already in their cart. Husband spots my Trump hat and says to wife with the kids ahead of him "We Need to Remember to Get Some Bud Light". I guess he thought he was gonna hurt my feelings by saying that.
Could have said, "There's plenty!" with a shit-eating grin :)
It's fascinating to watch the Bud death spiral being amplified by "Pride Month" type places in my area. Normally they would only stock a few local craft brews but hopped on the Bud bandwagon to support "pride".
It's the worst case scenario a brand could imagine. Bud gets that token new sale into the "pride" restaurant, but none of their established binge-drinking customer base goes there to drink. None of the "pride" people buy more than one because they didn't like it to begin with and were never the type to buy a few buckets of Bud to have while watching sports all day. The original Bud customer sees that Bud is now "the queer beer" and is forced to move on to preserve their identity.
The "pride" customer base is cocktails/seltzer and drag/dancing/theater. Completely different scene and Bud can sell White Claw style drinks to them all day but not Bud...
I'd rather get caught with a cock in my hand than a bud light...