I have multiple concurrent theories and beliefs because there's not enough information to be conclusive about any of them. The one I currently feel strongest about is that this was part of the "control both sides" plays that the establishment has been doing forever. The internet obviously needed to be coopted, and they needed to corral the conspiracy theorists who were really figuring out a lot. I think people here give Q too much credit for the amount of awakened people. Back during the initial Pizzagate research our reach was massive. And there were many people awake on the Internet even before that. I remember being very young and having esoteric conversations with people even on gamefaqs (so young that I lies about being 13 to engage). People were not happy with sports ball and what not, cracks were showing, the left and right were converging onto the true enemy as both the eventually coopted occupy wall street and tea party demonstrated. Many many people knew we were up against evil. So, why not change the narrative and say someone is secretly fighting this evil? It pacifies the people to reduce the chance of random actions (like attacks on events such as the bilderberg meetings) while allowing you to slip through people like Elon who can play the part of being a good guy while pushing all the same things we know are bad. You destroy any chance of people uniting by every loss being written off as a white hat plan.