If people had not entered The Capitol the headlines would have been quite different. The stories would all have been about the many tens of thousands of Trump supporters protesting in DC.

As it was, all that news was subverted because the headlines were all about the "insurrection". We saw iconic pictures of a horned man seemingly everywhere in The Capitol. We heard stories of deaths and pipe bombs.

Basically, they used a judo-like move. They used the strength of their opponent against them. They used the numbers of supporters as a backdrop to their preferred narrative.

Details against the conspirators were covered up by everyone. Bodycam footage was not available neither was any CCTV footage. Videos of buses arriving at The Capitol with activists in them was removed form the Internet. The pipe bomber could not be found. Antifa and FBI orchestrators were either not arrested or released very quickly. All this puts the focus on their insurrection story.