53 Bud Light only 1% of global sales? (www.businessinsider.com) posted 1 year ago by TrumpTrollMaster 1 year ago by TrumpTrollMaster +53 / -0 What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says Anheuser-Busch CEO Michel Doukeris downplayed Bud Light's promo with Dylan Mulvaney: "This was one can, one influencer, one post, and not a campaign." 11 comments share 11 comments share save hide report block hide replies
Their share value took a decent hit but that doesn't necessarily tell us all that much about sales performance. They're reporting Q2 results on August 2nd so we'll get more insight then.
Well, I have been curious to see if I was right that all boycotts seem to pass. I was starting to waver, but this will indeed be interesting.