It reads like satire. I think it is. From the article:

When asked about the research the group has conducted about Republican attitudes towards black men with guns, he told The Smattering that it involved “at least three hours on social media and a few hours of MSNBC.”

I asked if he had actually had conversations with folks on the right to gauge their opinions. “Eww, no way. Why would I do that? Rachel Maddow tells me everything I need to know" he spurted.