It's not speaking to you. It's speaking to influencers, media moguls and mouthpieces, telling them that their slaves have broken out of the corral, and the situation has evolved. 2.0 means that if they want to keep their slaves, they have to reject their standard, tried-&-true expert ways, and embrace conspiracy-land to turn themselves into fake paytriots instead. That's their plan to wrangle us free-thinkers back under their thumbs.

With that perspective, it makes perfect sense.