Dividing society is a full-time job for some. And pepes need to say no. It is mandatory.

The problems arise when there are invisible but very strong boundaries, and those boundaries do not always coincide with what some shiny-arse decides.

So freedom to put a chip in one's brain/be vaxxed/stay at home is not the same as 'everyone must do this'.

So, the red pill arrives when one must stand up for the realization that the other party is wrong, no matter what the governor/judge/sherrif says.